Instagram and other social networks allow for small and large companies to have direct contact with consumers. They are the protagonists of advertising campaigns through various strategies, for example with the classic “insert the hashtag X to your photos” and take part in contests where the pics more beautiful is rewarded. Let’s go through each one closely innovative campaigns for Nike, Starbucks, Oreo, Ikea and General Eletric.
- 800 post
- 19.6M followers
- 132 people followed
The Nike idea of marketing is one of the most innovative and surprising of the last few years. In 2013 they inaugurated the page “Nike PHOTOID” that allowed the instagrammers to create templates of shoes using the own photo Instagram. It’s the best campaign, because they doesn’t want to motivate the user to make photographs of their products, but use the photos to create one. A choice unsettling media with obviously huge results. Evocative Photos that arouse emotions of well-being and adrenaline at the same time.
- 600 post
- 735k followers
- 10 persons followed
Oreo counts on sympathy. The irony is certainly the basis of each image created ad hoc where the protagonist is not the users, but the biscuit! Oreo goes to sea, Oreo plays, speaks and runs. Oreo can be used as scenary for our pictures more surreal, used as a piece of furniture.
- 814 post
- 5.4m followers
- 1.878 people follow
The famous line of coffee shop has thought to color its famous white cup. Called on his followers to draw and color the cup and upload the photo to Instagram. The best has been made. It is awarded winning creativity of his faithful followers! The great Instagram Marketing!
- 571 post
- 190k followers
- 172 people followed
Despite the unappetizing aspect of the General Electric products, the choice of the company focused on storytelling and to tell how you live and is photographed on production process toward the final product. They hired a photographer for this daunting task. As? Through a contest where the candidates Instagrapher compete for best picture, and evocative is representative. The champions of Instagram Marketing!
- 827 post
- 356k followers
- 30 people followed
Ikea has a clear idea in the head: play the handwheel on instagram. Each pic is composed of a few accessory, mobile, etc. Each of these is tagged and the user can see the name of the object and interact with the link. This is the real instagram marketing !
Play the campaign on WordPress? You can!
Connecting by the corporate account to Worpress blog. The plugin Enjoy Instagram keeps updated the site with no other actions. The panel of moderation helps in the tough choice of which photos to publish. For your small or medium business, choose Enjoy Instagram.