“How to use hashtags on Instagram” is our topic but what’s an hashtag? Are you sure to known it?
A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as “hashtag.”
What Does ‘Hashtag’ Mean?
hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #catslover and #ChocolateLovers are both hashtags.
You can put these hashtags anywhere in your social media posts: in the beginning, at the end or anywhere in between.
These hashtags tie public conversations from all different users into a single stream, which you can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool. Note that, in order for a post with a hashtag to appear in anyone’s search, the post must be public.
What Makes Hashtags So Great?
Back in 2007 when hashtags were a brand new concept, Google’s Chris Messina realized the value of hashtags right away. He wrote that the “channel” concept of hashtags satisfies many of the things group discussions do, but without inheriting the “unnecessary management cruft” that most group systems suffer from.
A decade later, the hashtag continues to thrive. When used properly, hashtags are a great way for individuals and brands to make their social posts more visible and increase engagement. They can give people useful context and cues for recall, aggregate posts and images together, and update a group of like-minded individuals on certain a topic in real time.
Hashtags are often used to unite conversations around things like …
- Events or conferences, like #Rio2016
- Holidays or celebrations, like #NationalCatDay
- Popular culture topics, like #GameofThrones
- General interest topics, like #CatsLover
- Popular hashtags, like #MotivationMonday
The key is to use hashtags sparingly and only when they add value. Use them too much, and they can be confusing, frustrating, and just plain annoying.
How to Work with Hashtags on Instagram
An Instagram hashtag ties the conversations of different users into one stream, just like on Twitter and Facebook. If Instagram users who aren’t otherwise connected to one another talk about the same topic using a specific hashtag, their posts will appear in the same stream.
Here’s what a hashtag stream on Instagram looks like, using #catslover.
There are two things you can do from this page:
- look at the Top Posts: the nine posts using that hashtag that have seen the most engagement
- or browse Recent Posts: a live stream of Instagram posts from everyone posting that hashtag.
How to Use Hashtags on Instagram
Want to get involved in the conversation, or even start your own? Using some hashtags on Instagram is as simple as publishing an Instagram post from a public account that includes the hashtag.
As long as your account is public, anyone who does a search for that hashtag may find your Instagram post.
When you write a new post and start typing in a hashtag using the # symbol, Instagram will actually suggest hashtags to you based on their popularity. Check out the suggestions I got when I typed in the incomplete hashtag, #cats:
How to Find Hashtags on Instagram
If you already know the hashtag you want to search for, the only way to search for some hashtags on Instagram is through a simple search. You can do a simple search by clicking the glass at the top of your screen, which brings you to the “Explore” tab. From there, type the hashtag name into the search box and toggle your results by “Tags”:
Now, How do you use hashtags on instagram?
Please share with us your experience also with your social account and quote us so we can partecipate!