Often is important, for those who want to do business using Social Networks as a marketing tool, to know when and how to “post” their content.
The question that arises is: “How many times should post on Social Networks?“.
The right frequency doesn’t exist, but it depends on several factors related to the target audience, the platforms for which it’s writing and the ability to produce appropriate content.
In addition, each platform is different, and the guidelines on how to handle algorithms and settings are updated continuously.
And then? How to find the right size, neither too much nor too little?
As mentioned, there is no absolute answer, but we can try to outline guidelines.
- Follow all the Social Network would require a lot of resources to get quality content. If you don’t have the appropriate resources, the advice is to reduce the number of platforms on which you choose to be active so that you can publish on the most widely used.
- Try to write something on each platform everyday. Post once a day isn’t ideal but it makes sense our presence …
Many are the Social Network in which you can create marketing campaigns: Instagram, Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn … however, as mentioned above, devote all require significant resources then analyze those, for numbers users, are the most used.
FACEBOOK – 2 times a day
With its 1.55 billion active users (January 2016 from Statista), Facebook remains the most important Social Network. It goes without saying that if you want to start to advertise your products on social networks, the first who will inevitably devote this. Over the years, the Facebook algorithm changes have greatly diminish the importance of the “organic reach” and therefore failed the need to regularly post to increase the audience of users. It has become almost mandatory posts targeted. The result is that the posts may be less frequent, because aimed at the correct audience of users.
INSTAGRAM – At least three times a day
Instagram has surpassed 400 million active users around the world, becoming one of the Social Network of images sharing more used. But how to use a Social of sharing images to make marketing? You might think: “what images can publish once finished selfies“? The images are very popular and sharable, so the advice is to post pictures that have a connection with your products and your brand, as often as possible.
TWITTER – six times per day
Now it has 300 million users worldwide who use Twitter every day. Being a Social platform very “quick” there is a risk of losing a few posts, so the advice is to publish at least once an hour during business hours. Activity would seem a bit busy but in fact, with a little planning and software like Hootsuite, it is easily achievable.