Storytelling is the trend of the moment in social media, and all the big platforms are working to provide more ways for users to add more context to their posts.
Instagram is introducing a new storytelling format that will enable users to share up to ten photos and videos in a single post, which viewers can swipe through.
The new feature was first spotted, and it mimics the carousel ad format Instagram provided for advertisers back in 2015. The format provides another way for users to communicate more context on the platform and provide a more comprehensive overview of any given subject.
How to create a multi-image post
1. Tap the ‘Select Multiple’ option on the bottom of the photo or video you’re uploading.
2. Now you can select the content you want to include; they’ll be numbered in the order they’ll be presented in the carousel.
3. Edit and add filters to each image. You only get a single caption and location tag for the entire set, and any likes and comments you get will be grouped together also.
The posted collection will be highlighted as a multi-image post by a photo stack icon in the cover image. Scrolling through the collection, a set of dots beneath the frame indicate that there are others images.
I think this is an interesting addition to consider, adding to the storytelling options available. What do you think about this?